Prime Day shoppers need to be cautious to avoid falling victim to cybercriminals during the sales event. Security experts warn that scammers take advantage of major shopping events like Prime Day by using fake offers, phishing emails, and imitation websites to deceive people into sharing personal information or payment details.
A recent report by Check Point’s security team revealed a significant increase in new Amazon-related web domains registered globally between December 2025 and last month, with a peak in April where 1,446 new domains were created. This timing is worrisome as attackers use this period to make malicious domains appear more legitimate, increasing the chances of avoiding detection before Prime Day.
While most newly created Amazon-themed domains are safe, Check Point identified that approximately one in every 11 domains was either malicious or suspicious. The security company emphasized that Prime Day scams are successful because they closely imitate normal shopping behavior, including familiar branding, convincing checkout pages, delivery alerts, and last-minute urgency.
To protect themselves from scams, shoppers should verify website addresses for authenticity before entering any details. Scammers often create fake pages that closely resemble Amazon’s legitimate site. Additionally, they should avoid clicking on links from emails, text messages, or social media posts and instead manually type Amazon’s website address. Warning signs of potential scams include unrealistically cheap deals, refund claims, urgent offer expiration alerts, and fake Prime account suspension notifications.
Following these precautions can help shoppers enjoy Prime Day without falling prey to scammers. The Prime Day event runs from June 23 to June 26, with Express.co.uk providing coverage of the top deals and offers throughout the event.