Virgin Media has announced a price increase for new and re-contracting customers midway through their contracts. Starting from October 2, customers entering into new agreements or renewing existing ones will experience a £4 monthly bill hike. This adjustment, set to take effect in April, supersedes the current £3.50 increase for Virgin Media’s existing customers.
While existing customers under current contracts remain unaffected by the higher price rise, those opting for the latest packages with added benefits like Netflix and Sky Sports HD can expect the £4 monthly increment starting in April.
According to a Virgin Media spokesperson, the rise reflects the company’s ongoing investment in network infrastructure to deliver reliable connectivity. Ernest Doku, a broadband expert from Uswitch, noted that the £4 monthly increase marks a shift from the previous £3.50 raise and will impact new customers starting next April.
This move aligns Virgin Media with other providers like BT, EE, and Plusnet, who have also adjusted their mid-contract price rises. Customers are advised to explore alternative deals, consider their broadband needs, and negotiate with their current provider to potentially secure better terms.
In cases where a mid-contract price increase is announced, customers may have the option to exit without penalties, subject to contract terms. Additionally, those eligible for social tariffs may find opportunities to save on expenses.