The rise of internet-based television viewing is gaining momentum in the UK, with a new study suggesting that by the mid-2030s, almost all households could access TV content via the web, potentially phasing out traditional terrestrial TV platforms like Freeview.
Various options already exist for watching TV without the need for an aerial, including Sky’s streaming services and the Freely platform, which offers both live and on-demand content through a broadband connection. The shift towards streaming is driven by the increasing presence of internet-connected devices in households.
A challenge facing Freeview is the potential sharing of its radio frequencies with mobile operators after 2031, which could further diminish the viability of traditional over-the-air transmission. The cost of maintaining the current system is escalating, prompting discussions within the UK government regarding future strategies.
Nick Herm, Sky’s Group Chief Operating Officer, emphasized the alignment of internet-based TV adoption with social inclusion. He highlighted the feasibility of transitioning to internet-delivered TV by the 2030s, emphasizing the potential to bridge the digital divide and save costs associated with legacy systems.
While many embrace the transition to streaming, concerns have been raised by some, exemplified by a petition with 100,000 signatures opposing the discontinuation of Freeview. Critics argue that streaming necessitates a robust and costly internet connection, posing challenges for households reliant on Freeview’s aerial-based services.
Lynette, an 80-year-old resident of Kent, voiced her concerns about losing Freeview, citing its importance for entertainment, news, and learning. She expressed unease about the complexities of transitioning to app-based TV services and the unreliability of online streaming experiences.
Developments on the future of TV are anticipated to unfold soon as the industry continues to evolve.