A remarkable sugar sculpture resembling London’s famous Tower Bridge has been unveiled, showcasing intricate details and craftsmanship. Constructed using over 25kg of sugar, equivalent to nearly 100,000 calories, this masterpiece took more than 150 hours to complete, featuring iconic elements like the two towers and the walkway.
Standing at almost two-and-a-half-feet tall, the sculpture includes meticulously designed windows, doors, and suspension rods. Artist Michelle Wibowo meticulously studied the bridge’s architecture before meticulously crafting this sugar rendition.
Commissioned by Kellogg’s for the ‘Reductive Art Exhibition – a story of salt and sugar,’ the sculpture is part of the company’s efforts to reduce salt and sugar content in its cereals by 18% and 23% respectively over the past decade. Wibowo expressed excitement about the exhibition, highlighting the research undertaken for the Tower Bridge design and inviting visitors to appreciate the intricate details.
The exhibition, scheduled to open on September 8th and 9th at gallery@oxo in London and Paris, will feature unique sugar and salt sculptures, sketches, and animations created by prominent artists like Quentin Devine and Gala Bell. A spokesperson for Kellogg’s emphasized the brand’s commitment to promoting healthier breakfast choices, achieved through recipe improvements without compromising taste.
Through the Reductive Art Exhibition, Kellogg’s aims to visually represent its dedication to reducing salt and sugar content in cereals while maintaining the delicious flavor consumers love. The exhibition offers a limited-time opportunity to explore these innovative creations and learn about the brand’s ongoing commitment to health-conscious product development.