The trend of red light face masks, Botox, fillers, injectable moisturizers, and wrinkle patches is on the rise, with women feeling pressured to maintain a youthful appearance at a younger age, according to new research.
Megan Lindloff, a psychology PhD from Western University, conducted a study after noticing a surge in anti-aging content on social media. Her research revealed that exposure to aging stigma, particularly on social platforms, is contributing to increased anxiety about aging among young women. This is leading them to resort to anti-aging treatments like preventive Botox and fillers.
In a survey of 415 women aged 18 to 35, Lindloff found that 84% were using products such as retinol and wrinkle patches, and around 28% were opting for Botox, fillers, and chemical peels. Surprisingly, the use of these products did not result in higher satisfaction with appearance but rather left them feeling less genuine.
Registered psychotherapist Katie McKeown has witnessed firsthand the pressure women face to retain a youthful look. She highlighted that many women in their early 20s are turning to procedures like lip fillers, under-eye fillers, and Botox as preventive measures, perpetuating the notion of staying ahead of the aging process.
McKeown emphasized that while these procedures may initially boost confidence, the focus tends to shift to the next perceived flaw, creating a cycle of never-ending improvements. She argued that the emphasis on staying young overlooks the personal growth and wisdom that come with age, advocating for a shift towards valuing oneself beyond physical appearance.
Amanda Giorgini, a social media influencer from London, is championing the “pro-aging movement,” which encourages embracing the natural aging process rather than fighting it. She promotes self-reflection to discern whether beauty choices are driven by personal preference or societal pressure.
Dr. Anthony Nichols, a facial plastic surgeon, acknowledged the beauty standards perpetuated by social media, especially affecting younger women. While cosmetic procedures are common, he stressed the importance of ensuring patients have the right motivations and mental health status for such interventions.
Despite advancements in anti-aging products and procedures, Lindloff emphasized the need to challenge age-related stigma and promote positive representations of older women to foster a more inclusive and accepting society.