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Tuesday, October 7, 2025
HomeMarketing"OVO Launches £56M Winter Support Program"

“OVO Launches £56M Winter Support Program”

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OVO has initiated a support program with a £56 million budget for the upcoming winter season, offering complimentary energy-efficient products. The assistance includes free electric blankets, smart sockets, and home efficiency kits. Additionally, OVO is providing support such as free energy upgrades like loft insulation, new boilers, or heat pumps.

For individuals facing financial challenges, OVO is extending help through measures like direct debit reductions, emergency credit top-ups, and extended repayment options. While the support is available throughout the year, applications for enhanced winter aid will commence in October. OVO has already allocated £190 million in aid since 2022, benefiting 42,000 customers in the previous year.

David Buttress, the CEO of OVO, emphasized the importance of collaborative efforts with charity partners to deliver the most substantial support package ever. He stressed the necessity of improving the energy system to benefit everyone, highlighting the significance of targeted assistance like a social tariff to prevent anyone from being left behind.

The Warm Welcome Campaign Director, David Barclay, emphasized the importance of creating safe and comfortable spaces for people to access necessary support. Through collaboration with OVO, the Warm Welcome Campaign aims to provide practical assistance to individuals during the challenging winter months.

Vikki Brownridge, CEO of StepChange debt charity, expressed satisfaction in continuing the partnership with OVO to offer crucial support to customers struggling with energy bills during the colder seasons. The Extra Support initiative by OVO will provide guidance and aid to individuals dealing with energy arrears and financial hardships.

Amidst the anticipation of rising energy costs this winter, Ofgem’s price cap is set to increase from £1,720 to £1,755 annually starting October 1. According to new OVO polling data, 91% of individuals are concerned about their winter bills, with 71% expressing heightened worries compared to the previous year.

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