Cadbury has recently reduced the size of its Mini Eggs bags from 80g to 74g while keeping the price unchanged, leading to customer dissatisfaction. This practice, known as shrinkflation, involves decreasing product size while maintaining the price. Prices for Cadbury Mini Eggs can vary depending on the retailer, with different prices listed on the Cadbury website, Morrisons, and Asda.
Mondelez International, the company that owns Cadbury, attributed the size reduction to higher production costs, particularly for ingredients like cocoa and dairy. These increased costs, along with other expenses such as energy and transport, have forced the company to adjust product sizes to stay competitive without compromising quality.
Gavin Wren, a food policy expert, highlighted similar reductions in other products like Nestle’s Quality Street, raising concerns about the trend of shrinking product sizes. Nestle responded by explaining that pricing and product ranges are determined by various factors, including manufacturing costs and customer preferences.
The issue of shrinkflation has also affected the Christmas season, with Quality Street’s weight decreasing from 600g to 550g. Consumers and experts alike are questioning how far this trend will continue and its impact on consumer choices.