Greggs announced an increase in the prices of select menu items starting today due to escalating costs. The popular bakery chain is adjusting the prices of its breakfast deals, with the two-part deal, comprising a roll and a drink, rising from £2.95 to £3.15. Additionally, the three-part breakfast deal, which includes a side like a yogurt pot or hash browns, will now cost £4.15, up from £3.95.
Furthermore, Greggs confirmed that certain baked goods, such as the empire biscuit, will see a 5p price hike. This follows the previous increase in the price of the sausage roll by 5p to £1.30 earlier this year.
Roisin Currie, Greggs’ chief executive, emphasized that despite the price adjustments, the chain still offers exceptional value. She highlighted the impact of the higher employer National Insurance rate and the increasing minimum wage on the company’s operating expenses.
Currie expressed the importance of receiving advance notice regarding any future changes affecting businesses. Greggs, with 2,675 stores in the UK, reported a 6.1% sales increase in the third quarter of 2025 compared to the same period last year. However, like-for-like sales growth in company-managed shops slowed to 1.5% year-on-year, down from 2.6% in the first half of the year.
Expecting 120 net new store openings for the year, Greggs is slightly revising its initial target. The chain continues its expansion by opening new outlets in partnership with Tesco and Sainsbury’s, as well as relocating smaller stores to more strategic locations.
Consumer behavior trends indicate a preference for saving over spending, with a focus on wise spending decisions. Currie believes that Greggs’ value offerings will attract customers seeking affordability, positioning the chain well within the current consumer landscape.