A UNESCO World Heritage Site in Alberta has experienced a surge in interest following a mention on a popular American TV show, with hopes for a busy summer season ahead. Head-Smashed-In Buffalo Jump was featured in a recent episode of the acclaimed medical drama series, “The Pitt,” where a character announces a sabbatical to explore the landmark in the Canadian Rocky Mountains. The site, located about 150 kilometers south of Calgary, served as a historical location for Indigenous people to manage bison herds by driving them over a cliff for harvesting. The interpretive center at the site offers insights into Blackfoot culture, local ecology, and archaeological discoveries, leading visitors on a trail along the cliff top.
Quinton Crow Shoe, the marketing head at Head-Smashed-In Buffalo Jump, mentioned that the TV show mention has piqued the interest of visitors, prompting them to venture off the usual path. The buzz generated by the show has resulted in increased engagement on social media and email platforms. With the growing attention, Crow Shoe expressed gratitude for the awareness brought by the show and anticipates a rise in visitor numbers and tours during the peak season from May to September.
The site, designated as a World Heritage Site in 1981, typically attracts around 60,000 visitors annually. Crow Shoe remains optimistic about the sustained interest and looks forward to potential growth in footfall and tours, especially with promotional efforts like the national Canada Strong Pass discounts. He emphasized the collaborative nature of attractions in southern Alberta, encouraging visitors to explore the diverse offerings in the region, from Writing-on-Stone Provincial Park to Waterton Lakes National Park.
In response to the show’s mention, provincial marketing agency Travel Alberta released a promotional video featuring the TV characters against the backdrop of Head-Smashed-In Buffalo Jump. Alberta Culture Minister Tanya Fir also shared the TV clip on social media, showcasing the global impact of Alberta’s rich history and cultural landmarks.