Virgin Media users who subscribe to Sky Entertainment channels will receive Sky Atlantic for free starting next month. This addition will bring popular shows like Heated Rivalry, Under Salt Marsh, The Last Of Us, and Amadeus to households without any increase in bills. The update will be available to Virgin TV 360 and Stream box customers, launching on screens from April 1.
To access Sky Atlantic programming, customers can simply tune in to channel 111 on the Virgin TV platform. Additionally, content will be accessible on-demand and through Virgin TV Go. David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, emphasized the company’s commitment to providing seamless entertainment at great value with the inclusion of Sky Atlantic.
In related news, Sky recently unveiled its new Ultimate TV plan, featuring premium channels alongside Disney+, Netflix, Hayu, and the upcoming HBO Max app. Priced at £24, this plan will be compatible with Sky Glass, Sky Stream, and Sky Q platforms. Sophia Ahmad, Sky’s Chief Consumer Officer, highlighted that this update represents a new era for Sky and NOW by integrating Sky, Netflix, Disney+, HBO Max, and Hayu into a single subscription.
The latest offering from Virgin Media coincides with Sky’s significant announcement, demonstrating both companies’ efforts to enhance their entertainment offerings for customers.