Samsung has officially announced that the upcoming Galaxy S series smartphones will be revealed later this month during the Galaxy Unpacked event in San Francisco on February 25. The event will showcase the new Samsung Galaxy S26 lineup, which includes the S26, S26 Plus, and S26 Ultra. The Galaxy Unpacked event will be live-streamed on the Samsung website starting at 6 pm GMT for those interested in watching the unveiling in real-time.
Samsung is offering incentives for fans who register their interest in advance. By signing up, fans can receive a £30 voucher for Galaxy ecosystem products, double storage when pre-ordering a new phone, and a chance to win one of 10 £500 Samsung vouchers.
The company stated that the new smartphones are designed to enhance daily tasks through integrated Artificial Intelligence (AI) features, marking a significant advancement in the era of AI. Samsung emphasized that the Galaxy S series is built to simplify interactions, boost confidence, and seamlessly integrate Galaxy AI into users’ daily routines.
To prepare for the launch of the new Galaxy S26 series, retailers are reducing prices on the current Galaxy S25 range. Sky Mobile, for instance, has lowered the monthly cost of the S25 Ultra from £43 to £31, saving customers £432. However, this offer requires a 36-month contract and includes a 100MB data allowance, which may necessitate additional data purchases.
Customers can also take advantage of a 20% discount on the standard S25 and S25 Ultra models at Amazon when purchasing outright, with savings of nearly £250 on select models. The discounted prices of these phones are £639.20 and £999.20, respectively, but the promotion is available until February 24 or while stocks last.
For those eager to witness the unveiling of the new Galaxy S phones, Samsung Galaxy Unpacked 2026 will be broadcasted live on the Samsung website on February 25 at 6 pm. Fans can register their interest on the Samsung website to stay updated on the event.