The annual Uswitch awards were recently presented at a glamorous event in London’s Canary Wharf, revealing some unexpected winners. These accolades are determined by a panel of expert judges, including Mirror Online’s Technology Editor, and input from the general public. Surprisingly, smaller, value-oriented mobile networks emerged victorious in the 2026 Uswitch rankings.
VOXI, Tesco Mobile, Lebara, and giffgaff were standout performers, clinching titles such as Mobile Network of the Year, Best Mobile Network for Customer Service, and Best Mobile Network for Roaming. In the broadband category, EE surprisingly claimed the top spot as the National Broadband Provider of the Year, despite its renowned mobile services.
Other broadband champions included YouFibre, Plusnet, Vodafone, and Virgin Media. Ernest Doku, a telecoms expert at Uswitch, emphasized that in 2026, consumers are prioritizing value over sheer affordability. The success of smaller mobile providers underscores customers’ inclination towards networks offering optimal value for money.
Regarding broadband services, reliability is deemed essential, particularly for individuals working remotely. Uswitch Telecoms Awards aim to guide customers in finding the best deals tailored to their specific needs. This year’s winners showcase a variety of providers delivering exceptional value and service.
WINNERS’ LIST:
BEST BROADBAND
– National Broadband Provider of the Year: EE
– Regional Broadband Provider of the Year: YouFibre
– Best Broadband Provider for Customer Service: Plusnet
– Best Value for Money Broadband Provider: Vodafone
– Most Reliable Broadband Provider: Virgin
– Most Popular Broadband Provider: Vodafone
BEST MOBILE
– Mobile Network of the Year: VOXI
– Best Mobile Network for Customer Service: Tesco
– Best Mobile Network for Data: VOXI
– Best Mobile Network for Roaming: Lebara
– Best Mobile Handset Contract Network: giffgaff
– Best Mobile Network for Perks: Three
– Fastest Mobile Network Overall: EE
The Uswitch awards reflect the evolving preferences of consumers seeking quality and value in their telecommunications services.